The most intriguing period of design in my eyes was the minimalist movement in the 1960s and 1970s. This period paved way for some of the most sleek and interesting designs that lead almost all interpretation up to the individual. This movement not only was prevalent in artwork, but it trickled into architecture and furniture which is where I loved it most. Below, you see a minimalistic desk with a desktop on it. In my eyes, this is the utmost representation of luxury and a focused mind. There is no clutter, no distractions, and the color combo is eerily satisfying. Below is an example of the minimalist movement making an appearance in architecture. There is a vast difference between simplistic architecture and minimalist architecture, and that is exemplified here. A minimalist home like such, has no imperfections, a consistent color throughout, and blends in with the surroundings. Whereas, a simplistic home is one that has nothing special to it and might be symmetrical, but in no way does it look as luxurious and sleek as a minimalistic home. Just wanted to note, this was one of the rare occasions where I found a minimalist house that actually had windows.
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Being a part of the Strategic Design Fellows has blessed us with the opportunity to listen to a multitude of Marketing and Design professionals from around the country. The most intriguing presentation to date, has to be from Alex Goldstein, designer at LineLeap. Not only was Alex's presentation the most engaging, it was the most relatable, for he is working on an application that I would definitely use on the weekends here at UMD. In his presentation, he took us through the different stages of development and the varying designs of his app over the past months. This allowed us to see what worked and more importantly what did not work. The best part of his presentation was his ability to engage with his audience. He was asking our class some design advice which was really cool, some of which he may even use for the app down the line. If possible, I would definitely recommend having him come back to speak for the following class of Strategic Design Fellows next year!
There's a reason that when your professors or your managers ask for you to solve a problem, they tell you to "Design a Solution". This is because Design plays a role in all aspects of life and business. When building the social media accounts for "VANA Finance", design thinking was at the forefront of all of my decisions. I would post 5 TikToks per week on varying topics and each video would get extremely different amounts of views. I had to take a step back and look at all facets of my videos to see why some were performing very well, and others not so much. It wasn't too long before I found out that the videos that were getting a ton of views had quick and enthusiastic intros, a title on the top half of the cover, and were no longer than 25 seconds long. After figuring this out, each and every video I made would incorporate at least two of those aspects in order to maximize reach based on what has worked in the past. As a result, my videos were seen by more than 1.6 million people within three months! Now that's what I call designing a solution that works.
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AuthorAidan is a dreamer, who believes in the power of creativity to solve big businesses issues worldwide. |